Try A ‘Floor Tiles First’ Approach

Try A ‘Floor Tiles First’ Approach

In construction it makes sense to start with strong foundations to build upon, so why should interior design be any different? When choosing decor for a room it really does pay to have a solid base, and by base we’re of course talking about the floor. Too often floor tiles are an afterthought and regularly the last thing that people consider when redesigning a room.

Floors are often thought of later on in the design process, an area to put some neutral coloured carpet or laminate that simply matches the walls, rather than accentuates them. At British Ceramic Tile, we believe that floors contain the most untapped potential in the home, and with a touch of creativity, they have the power to completely transform a room.

We have therefore created three bold, striking and stylish new additions to our Feature Floors collection and are very excited to introduce Alfred, Henry and Distinction.

Alfred offers muted decorative patterns in on-trend grey or beige colourways, both of which look fantastic wherever you choose to use them in the home. These patchwork effect tiles have a traditional style, but with a contemporary twist. They’re equally at home in a rustic setting as they are in modern one.


Alfred Grey Matt Floor Tile 498mm X 498mm

Henry has a bold and dramatic flair. Its sharp, three tone geometric design can be arranged in either a striking star cluster or a contemporary 3D design. This design is also available in grey or beige colourways and works particularly well with plain walls and understated furniture.


Henry Grey Matt Floor 331mm X 331mm

Distinction is a simple way to recreate the timeless elegance of marble for a fraction of the cost. Characterised by its stunningly realistic grey and white patterning this luxurious oily marble tile is tough to differentiate from the real thing. A fantastic option for anybody seeking a refined home decor scheme.


Distinction Grey Matt Floor 498mm X 498mm

The three new designs will be joining the existing Feature Floors collection, which ranges from the funky, eye-catching Illusion with its 3D effect design, to the contemporary repeat pattern floor tiles of Devonstone, Mary, Bertie and Concrete.

Concrete evidence

BCT14423 Feature Floors Concrete 331mm x 331mm


BCT28642 Feature Floors Bertie 331mm x 331mm

Our commitment to stunning floor tiles is one that is matched by our prestigious design partners, with some simply outstanding floor options included in our collaborations with Ted Baker, Laura Ashley and the V&A.


BCT43751 Ted Baker ParqTile Brown 148mm x 148mm

Advances in tile manufacturing technology has enabled even more design freedom for floor tiles. With our HD Collection, we are able to imitate the look and feel of stone and wood without the expensive price tag or high maintenance requirements, you’ve never been closer to the floor of your dreams.


BCT21254 HD Rustic Wood Effect Light Grey Multiuse 148mm x 498mm

The House of British Ceramic Tile Feature Floors collection; perfect for those who want to take a walk on the tiled side…

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