Textured Tiles

Textured Tiles

Claire O’Brien, head of design at British Ceramic Tile talks through how textured tile design will change over the coming months.

Texture in interior design can be found everywhere whether cushions and rugs or cabinetry and carpets, adding an extra dimension and tactile quality to homes. 

Tiles are no different and come in a wide range of structures and textures, helping consumers transform their walls into design features.

Textured tiles have come along way over the last few years with retailers now stocking an assortment of textures:

  • Waves
  • geometric patterns
  • linea structures 
  • floral motifs

All of these textures are now readily available, each offering retailers and consumers a different look and feel.

Our Conran Hartland collection  has been commercially successful, along with the Wave tile from Function & Form and our HD Ditto Wave tile

These ranges have generated strong sales over the past year and can be teamed with co-ordinating plain tiles to create feature panels or walls. 

Each tile features a raised structure, which is created by pressing the shape or patterned into the ceramic biscuit, transforming a plain tile into something that little bit different.

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We’ve also recently added further textured tiles to our HD range including the newly launched Accolade; an elegant wave effect ceramic tile that is manufactured using the latest 3D HD printing techniques. 

Available in two colours, oak and grey, Accolade features a matt finish, while there is also a coordinating multi use riven tile, both in a 298x498mm size.


As we continue to cement British Ceramic Tile’s place at the forefront of design-led tiles, it’s important we look ahead and develop new ranges of textured tiles that will meet consumer demand. 

There are a number of different ways we can achieve texture with a tile, and one that will be of increasing popularity is through replicating the look of organic materials.

Organic elements are going to be huge throughout interior design. Think wood, concrete, marble, slate. 

Natural materials are defined by their intricate veining and detail, which add to their textural interest. 

Our latest ranges tap directly into this trend, and are made using our high definition inkjet technology to create the same natural look and feel on a ceramic tile, with all the added benefits of being waterproof, easy to install and maintain unlike their real counterparts. 

Showing just how far inkjet printing has come in replicating organic elements is Medal, an opulent marble-effect range created using HD Ultra technology. HD Ultra offers four times the resolution of the existing HD range, producing an unmistakable finish with even the smallest of details captured and recreated on a tile. 

Available in conker in either a 298x498mm gloss wall or matt finished tile that is suitable to use on walls and floors.


How we go about creating textured tiles will also change as we continue to invest in our manufacturing technology. New techniques and innovation at British Ceramic Tile will allow us to offer retailers different textures including a brushed hammered effect that until now has only been achievable on natural stone tiles. 

We’ll see this look recreated on our new concrete effect tiles, which will be available next year for retailers.

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