What's new in HD Technology?
One of the biggest launches for British Ceramic Tile at kbb last week was the new HD tile ranges, so marketing manager Jayne Adamson talks through the latest inkjet developments and what they mean for retailers:
Inkjet printing has transformed the tile industry. It’s not new technology in fact it’s been around for a while so what’s changed and what’s new we hear you say? Through state-of-the art printing technology we are now able to take almost any image and print it on to a tile, opening up a huge range of design opportunities, to such an extent the possibilities are literally endless.
Whether it’s slate, marble, wood, or an intricate pattern we can now create the same look on a ceramic tile, at a much lower cost. Plus, with ceramic tiles being much easier to cut, lay and maintain than natural marble or wood, they have fast become a popular choice with consumers.
As a business we have invested heavily over the past three years in our inkjet technology, with over £1.3million spent on the latest state of the art equipment and training our operators to the highest standards, which has allowed us to develop our best selling high definition (HD) collections.
Our current HD tile ranges have proved to be hugely successful, both with retailers and consumers with a tile to suit most tastes. The HD Ditto range, which replicates the natural beauty of stone, is one of our best sellers, especially the 3D structured wave tile which adds subtle texture and interest to walls.
HD Slate has also made impact with retailers, imitating the look of real slate but without the expensive installation and maintenance costs, making it a strong seller alongside our other stone and wood-effect tiles.
Our Feature Floor collection is also created using the latest HD technology and is right on trend for this year, bringing to life striking patterns to tap into the latest trend for floors with a wow factor. Offering a broad range of styles from traditional Victorian patterns through to classic parquet, the collection offers a wide range of designs with all the benefits of a ceramic tile.
To keep us at the forefront of inkjet technology, the company is set to launch HD Ultra as part of the groundbreaking HD tile ranges. HD Ultra has four times the resolution of our existing HD tile range, producing an incredibly clear and crisp finish with even the smallest of details captured and recreated on a tile. Developments in inkjet printing technology, particularly the software that allows for a high resolution of artwork to be processed, will continue to help us raise the bar with our HD collections and deliver ranges that take tile design to a whole new level.
Development in inkjet printing has also meant we are able to pass structured tiles through the printer to produce our new range of 3D HD. We can print any image on structured tile, giving retailers a new range to offer their consumers. Things really do look much better in high definition!